Design Principles - Task 3: Development & Design
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9/3/2026 - 28/3/2026 / Week 6 - Week 8
Ten Sze Ching / 0365326
Design Principles GCD60804 / Bachelor of Interactive Spatial Design / Taylor's University
Task 3: Development & Design
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Table of Content
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Task 3: Development & Design
In this task, we are required to develop and refine one idea from Task 2 and turn it into our own final design. We must apply design principles throughout the development and final outcome.
What to Include our Blogspot:
- Task Recap: Briefly summarise what this task requires.
- Select One Idea: Choose one of the three ideas from Task 2.
- Develop the Idea: Refine it through: Colour exploration, Composition, Typography, Placement, Application of design principles
- Finalise the Design: Give it a suitable title, and create the final artwork in A4 size, JPEG format, at least 300dpi
- Upload & Caption: Upload the final design and label it as: Title of Design_Your Full Name_Task 3
- Write a 200-word Rationale: Explain: Design decisions, the meaning/purpose of your design and the design principles used
- Include Lecturer Feedback
After confirming the colour scheme, I began refining each element in the artwork. This included improving the shapes, colours, details, and shading.
Time-lapsa Recording
This design explores the idea of “don’t judge a book by its cover.” On the surface, the island appears small and simple, with only a single tree growing on top. However, beneath the water lies a much richer and more vibrant world filled with tree roots, colourful corals, and marine life. This contrast between the quiet surface and the lively underwater environment symbolises how true value and beauty are often hidden beneath what we first see. The tree represents the outward appearance, while the roots extending into the ocean reveal the deeper strength, richness, and life that exist internally.
Several design principles were applied to communicate this idea effectively. Contrast is used between the calm, minimal space above the water and the colourful, dynamic environment below. The glowing light and swirling water around the island core create emphasis, drawing the viewer’s attention to the centre where the hidden richness is revealed. The underwater colours also contrast with the softer tones of the sky, reinforcing the idea of discovery beneath the surface.
In addition, Gestalt principles, particularly figure-ground and continuity, help guide the viewer’s eye from the tree above to the roots and the vibrant underwater world below. This visual flow connects the two environments, creating a unified composition that highlights the relationship between surface appearance and inner depth.
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Feedback
Week 7 (17/3/2026)
- The turtle is too flat, add some depth
- Final submission deadline is 25th March
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Reflections
Through Task 3, redesigning and developing my chosen idea helped expand my thinking and deepen my understanding of design principles. Instead of only analysing an existing artwork, I had to create my own design inspired by it. This required me to actively apply principles such as contrast, emphasis, hierarchy, and unity in my design decisions. Throughout the process, I became more aware of how elements like colour, composition, and typography work together to communicate a clear visual message. It also challenged me to think beyond just making the design look aesthetically pleasing, and to consider the purpose and meaning behind each design choice. Overall, this task helped me realise that design principles are not just theoretical ideas, but practical tools that help make a design more effective, cohesive, and visually engaging.
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